Pillar 3 - Entrepreneurial Skills Practical Approaches

This module covers development and performance of a start-up. Students will go through the founding process here: They collect customer feedback on a business model, develop a sales and marketing concept, and compile a financial plan. Students also handle the internal and external communication of their start-ups and the associated personnel structure. Students acquire the theoretical legal principles required for a start-up. They collect direct customer feedback by presenting and testing a prototype and prepare a market entry.

The students expand their knowledge of entrepreneurship, learn about practical challenges of a founder, and can identify opportunities and risks. Practical applications enable them to apply and try out the basics previously learned right away. The students’ presentation skills are challenged, and critical questions are discussed in a plenary session with an (investor) pitch.

Would you like to turn your idea into a prototype, a scalable business model and your own startup? In the Student Innovation Lab you can apply your theoretical knowledge to practical projects! The program consists of lectures and modules on entrepreneurial skills, continuous exchange opportunities with the hei_INNOVATION team and experts in the field, as well as a practical seminar. The Student Innovation Lab is open to Bachelor's students from the third semester onwards and Master's students of all semesters. The program kicks off in the first week of the winter term 2024/25, spans over two semesters and is worth 15 ECTS. The online application deadline is September 22, 2024. Everything else you need to know you can find on the Student Innovation Lab website!